Judy Hoffman has worked in film and video for over 35 years. She was active in the Alternative Television Movement of the early 1970's, experimenting in the use of small format video equipment. During the 1973 International Visual Anthropology Conference, she assisted French ethnographer and filmmaker Jean Rouch. She researched a film project for him, and became deeply influenced by cinéma vérité and the idea of shared anthropology. Hoffman played a major role in the formation of Kartemquin Films, working on many of their film productions and was the Associate Producer on Golub, which debuted at the New York Film Festival. She is still an active member of Kartemquin.